© TEAM M Architects
in cooperation with ISA STEIN Studio

Creating a showroom meant for us to create a vessel for the products of Internorm, which are the central element. It was necessary to form a world in which one can immerse oneself, experience the product and also feel comfortable with the product as a potential consumer.In addition, the showroom has a high degree of flexibility and can be used in different ways. Thus, the frame through which one enters the building is decoupled from the static system of the building.

The frame is part of Internorm’s corporate identity. The visitor is led via the ramp, through the archi-Frame into the world of windows and doors. The targeted use of the ramp allows us to bring the visitor closer to “the frame/the window/the door” in an abstract way before entering the showroom.

(ISA STEIN)