digital meets analog
analog meets human
human meets new horizons

The development of a visually unifying spatial concept for SCC at its headquarters in Vienna was the central point for the corporate architecture.

SCC is a leading IT consultant with several company locations and IT projects worldwide. The company focuses on strong values and a lived corporate identity. The design approach focuses on what connects the two, both in terms of the architectural challenge – to integrate old/new buildings, and in terms of the different areas of responsibility and players in the analog and digital SCC worlds.Is the digital world a further development or a similar parallel world to the communication forms of primeval times?

Due to the company’s purpose, this question was the central pivot of the conceptual work. Analog and digital worlds, old and new worlds meet. Parallel existing conditions and needs, old habits and patterns, working worlds to be redefined and developed are linked in the design concept. This results in three intervention approaches:

1. development of an SCC alphabet to strengthen the corporate identity.
2. visualization of the digital world through lines as a consistent design element
3. international understanding through contemporary abstract visual worlds

(ISA STEIN)